What do your clients want to know?
When you’re engaging with your target audience, are you telling them what THEY want to know? No matter how, when or where you’re reaching out to your prospective clients – in a meeting, an online post or a presentation – this is THE question you want to ask yourself! Why can this sometimes be tricky? Two things: First, you must know what the client is actually interested in. Second, you need to look at yourself and your offer from the outside. Both of these bits require empathy, objectivity and creativity. And even though you might be [...]