Happy Clients

You’re here to make an impact. My role is to help you clarify what that is and how you can make it happen. I have been blessed with truly amazing clients over the years: purpose-driven entrepreneurs with big hearts and equally big visions. Read what some of them have to say about me below. 

“I hired Sanna to develop my company’s marketing strategy, that needed renovating. My goal: to reach my target market more effectively, and to get more clients.

I learned many new things about marketing and received very concrete support in creating a new marketing strategy, and one that quickly started generating results.

Sanna is very professional in her role as Coach. She’s straight-to-the-point, knowledgeable and unpretentious. I warmly recommend her coaching services to every business owner who wants to develop and grow!”

Olgica Nikčevic

Šarm D.o.o.

“Thank you again for today’s session, Sanna. I have to tell you that I always end up kind of skipping around the house after our sessions. You just give me so much clarity and you have a way of getting me excited about things that had become overwhelming and unnecessarily complicated. You just have a way of making people feel good. Thank you!”

Janine Laag

Photographer, Lumeah Personal Brand Photography, Sweden

“A few years ago, my business had come to a point where it seemed like nothing I did was working. Sales were low, my income was suffering and I didn’t know what to do about it. Sanna helped me find the causes of my problems and find the steps I needed to take to turn things around. With her support, I re-designed the strategy of the company, with new goals and clear steps to make them happen. Sanna really helped me see things clearly. She was a great help in asking the right questions and giving me the business knowledge to start getting what I wanted. As a person, she is genuinely interested in helping. She asks just the right questions and shares her knowledge of business development in a good, understandable way. Thank you Sanna!”

Marina Pejovic

Entrepreneur, Montenegro

“I first met Sanna Koritz during a lecture when she was talking about corporate sales and strategies. I was immediately struck by how both knowledgeable and genuine she was. Genuine in the sense that everything she talked about was referring to real life examples she had encountered.

After that my partner and I got the chance to be coached by Sanna directly about the difficulties we were facing in our company. She could pin-point and scale down all our problems that just some simple solutions and new mindset could fix. That gave us both new energy and inspiration to carry on. She did all this with sincerity and professionalism.”

Stelios Vasilantonakis

Gayze.com, Sweden

“I reached out to Sanna after my business reached a plateau. Our virtual meetings helped me understand my daily activities and analyse my strengths and weaknesses. Sanna’s encouragement helped me focus on the steps which needed to be taken.

I gained an invaluable perspective on my work; she also helped me shape the plan of action by talking me through some of my fears and dissecting problems into manageable chunks.
But the most valuable aspect was the ability to talk to her about my business and my plans, as she was always genuinely interested in me and my problems. Focus, perspective and strategy –  that’s in short what I have gained. I am looking forward to our next sessions in the future.”

Bozena Burda

Polkadot Global Ltd., UK

“The support that I got from Sanna helped me formulate a clear strategy to realize my company’s sales and communication goals. Sanna was very valuable both as a coach and as someone to bounce ideas with. She grasps the essence of a problem without minimizing it, and she has the ability to identify clear solutions. She works with sales and strategy in a goal-oriented and engaging way, with lots of passion.”

Pontus Rosberg

Karma Coffee, Sweden

“Sanna was instrumental in helping me become more efficient in my work during a rather difficult time. She supported me in setting clear goals and identifying the steps I needed to take to go through with the changes. During regular coaching sessions, she helped me maintain my focus and motivation. Her open attitude, optimism and no-nonsense approach was a great support. I was delighted to work with Sanna. She has my highest recommendations.”

E. le Reste


“I really appreciated Sanna’s ability to transfer knowledge to course participants in a clear and hands-on way. Sanna gives concrete examples that make it interesting and useful! Everything was awesome!”

Radojka Ražnatović

Frutiera D.O.O., Montenegro

“Sanna is a very experienced business developer who has the ability to transfer her knowledge to others. Her clear input gave me brilliant ideas for new products that I’ve already started to implement.”

Biljana Vukcevic


Time to Thrive Clients

I have worked with many people who found my Time to Thrive business growth program helpful. Here are just some client testimonials from the program!

“The Time to Thrive program armed me with the confidence and knowledge I needed to leverage my art into a sustainable and well-grounded business. As an internationally present artist, I found Sanna’s deep and versatile view on business a great help in structuring my thoughts and actions.

Sanna has built her own, independent, and effective way of growing a business. As a coach and course leader, she is empathetic, committed, encouraging, sincere and sharp! Her knowledge, wittiness and warmth contributed to a generous and open learning environment that helped the group move forward.

The ongoing interaction with the other participants added a priceless layer of dialogue, reflection, and support. To be part of a community of extraordinary women, all on the path to growing their business, was invaluable for my strategic planning.”

Smiljana Vukcevic

Artist, Sweden

“Through her professionalism, her long experience, her warmth and her big heart, Sanna helped me feel joy and a sense of ease in the running of my business. The Time to Thrive program taught me how to work consistently with marketing and how to effectively direct myself towards my dream clients. It made me realize that it’s OK to be myself which really helped remove the negative pressures of running a business. I warmly recommend the Time to Thrive program, and Sanna as a Business Coach and group facilitator.”

Emilia Asplund

Speech Therapist, Asplund & Bäcklin, Sweden

“I can’t praise the Time to Thrive program and Sanna highly enough. The content is structured logically, so that you’re taken on a journey through the vital stages of running a business. The program is a perfect mix of strategy and heart. I’ve gone from feeling overwhelmed and not knowing if I was focusing on the right things, to feeling like I have a clear roadmap and a priceless support network to hold me accountable. Sanna is one of the most professional individuals I’ve met, but so friendly and warm.”

Janine Laag

Photographer, Lumeah Personal Brand Photography, Sweden

“I decided to join Time to Thrive because I felt I was stuck in my business. I had worked really hard for many years, but I didn’t understand why I wasn’t getting the results I was looking for. Sanna’s program blew me away! It was everything I needed and all I wanted: chunky and innovative content that offered total clarity on what it takes to go from good to great; challenging homework that forced me out of my comfort zone and to start growing in new ways; professional support during every session; plus an amazing group of other women entrepreneurs as accountability partners. As if this wasn’t enough: add on the individual coaching sessions and I’m in entrepreneur heaven! Sanna is empathetic, compassionate, amazingly structured and a professional in every way. Her experience is rock solid: she just knows how to transform a business. Working with her has been so much fun! I’ve looked forward to every single session, always wondering what’s next. Time to Thrive has been a true opportunity to transform myself and my business and take it to the next level. THANK YOU Sanna! I couldn’t have done it without you.”

Becka Koritz

Social Entrepreneur & Founder, Explora, Mexico

“Getting feedback on my business concept and message is what has given me the most during this year when I took part of the Time to Thrive program. To hear how others view my ideas and how they can serve a purpose has given me energy. It has helped me let go of self-criticism and doubt and given me courage to do what I need to do. This is huge, even if the steps can seem small from the outside.

It has also been incredibly rewarding to get to know the other members of this rather mixed group of female entrepreneurs. It has been inspiring and supporting and given me tons of ideas and suggestions. I’m looking forward to staying in touch with each and everyone. Finally, I want to commend you, Sanna, for an incredibly rich program, marked by your experience and your extensive knowledge of entrepreneurship and modern marketing. I have gained material and tools to build my company which will keep me busy for a long time.

To summarize: you see me, you believe in me, and you help me describe what I do and where it can fit in. You give me a new way of seeing myself. You hold up the mirror so that the inner image of self-criticism and doubt, fades away. You give suggestions for new perspectives and possibilities, and you open the doors to a new reality. All of this gives me the courage to dare to move forward with the things that I really want to do.
A big thank you, Sanna! ”

Caroline Wendt-Jönsson

Personal Coach and Mindfulness Trainer, Sweden

External Training Clients

I help women entrepreneurs expand their success. These testimonials are from clients that have attended my training workshops over the years.

“Sanna has been our go-to sales expert for the past 2 years. During this time, she has delivered for us a series of group workshops and individual coaching sessions to 30+ entrepreneurs with diverse businesses (from coffee production through to catering, jewelry and apps) and backgrounds (from Sweden to Singapore; Serbia to South Africa).

Working with Sanna has been a pleasure: her expertise and professionalism have been appreciated by both entrepreneurs and staff. In a workshop setting, Sanna is focused as well as adaptive. To watch Sanna deliver a workshop is a true learning experience – not only for the knowledge she is able to impart but also for the way she is able to do it: by being both a great speaker as well as a listener/ “reader” of her audience. In her individual coaching sessions, Sanna has advised our entrepreneurs and helped shape a tailored plan to overcome specific challenges and foster growth.”

Petya Thorne

Impact Invest, Sweden

“Sanna delivered an excellent training program within business development for GIZ Montenegro and for members of the Association for Business Women of Montenegro.
During a two-day workshop and through individual coaching sessions, Sanna helped each business woman strengthen her abilities within business development. The impact of the training was highly positive.

Sanna is professional with a positive attitude and a talent for training and consulting within business development. She’s a great person to work with!”

Alma Henic Strahinja

GIZ, Montenegro

“Sanna is an inspiring trainer, who has the ability to transfer “hands-on” knowledge that participants can start using right away in their businesses. She uses real-life examples and lots of interaction to get participants involved and learning.

Sanna has a personal, direct and very clear style of communication and is not afraid to combine serious focus with a good portion of humor. She is very structured and makes it easy to follow along.

Our participants were very happy with Sanna’s workshop! It was a pleasure working with Sanna and I warmly recommend her as a trainer/workshop leader.”

Vesna Bojanovic

CEED, Montenegro

You have so much to give. The world is waiting to hear from you. This is your time to thrive!

To find out how I can support you, schedule a free-of-charge clarity call with me!

Latest on the blog

5 tips for a great accountability partnership

5 tips for a great accountability partnership

One of the main challenges with running a business, is having to be both the creator and the evaluator. It can be hard, because as the originator of an idea, you are automatically on the inside of the process – which means that the outside perspective is naturally...

Is your idea viable?

Is your idea viable?

A mistake that I have made in my business more than once, is to get so excited about an idea that I have started to work on it immediately. Sure, some opportunities will require you to take quick action. But not all of them. And with a bunch of ideas left...

Resting is OK: the many phases of creativity.

Resting is OK: the many phases of creativity.

A few years back, a client shared with me that she had skipped work that morning and gone swimming instead. There was both enjoyment and shame in her voice. And as she vehemently listed the reasons behind her decision, I could tell that her inner critic was giving her...

Respecting the finite nature of your energy.

Respecting the finite nature of your energy.

One of the biggest drivers behind burnout is a lack of knowledge of how our bodies function. We have this idea that our energy – physical, emotional and mental – is an infinite resource. That we can keep on going no matter what. That sleep is for weaklings and that...

Not happy with your pitch? This might be why.

Not happy with your pitch? This might be why.

Something that many of the entrepreneurs that I work with share, is the struggle to explain their offer in a short and compelling way. The starting point of that conversation is often a desire to “sell with more ease” – but the topic will usually turn into a deeper...

Fixing the glitches in your team

Fixing the glitches in your team

Lately, I have found myself in many different conversations about shared leadership. Perhaps the topic shows up as a response to the uncertainties of today: when pressure mounts, conflicts are bound to do the same. Being a part of a team is the normal state for a lot...

My #1 tip for overcoming (almost) any fears!

My #1 tip for overcoming (almost) any fears!

Have you ever felt a disconnect between how you perceive yourself and how others see you? One thing that I have often been told is that I’m “courageous”, sometimes even “fearless”. As someone who is tailed by anxiety a lot of the time, that image of fearlessness can...

Minimizing stress by living your values

Minimizing stress by living your values

Dear fellow entrepreneur, Did you know that value disconnect is one of the main driving forces behind workplace burnout? Having experienced that disconnect in more than one places of work myself, I can understand why that is. Working without meaning is energy...

Turning your ideas into tangible parts of your business

Turning your ideas into tangible parts of your business

Hello lovely, Today is Friday and I am sooo ready for the weekend! Are you? 💃 Before I close my laptop, I want to share some quick creativity tips. Because I know that many of you have exciting projects in the pipeline – and that it’s not always easy to go from...

Why I’m ready to talk about my burnout

Why I’m ready to talk about my burnout

Last week, I mentioned for the first time that I will be launching a course that will help business owners avoid or come back from burnout. It was a big step for me. Because even though I have briefly talked about my own burnout before, I haven’t stepped fully into...

Let's Start Something New!

Thanks for stopping by - I’ll be happy to hear from you. 🙂