Want to learn how to build a thriving business?

Are you longing for new levels of success but don’t know how to get there?

Do you feel stuck in the day-to-day running of your business?

I help purpose driven
women entrepreneurs build
sustainable success!

My powerful principles for sustainable success help you turn your big vision into reality.

No more overwhelm or playing it small – instead, you’ll get a tried and tested system that helps you streamline your business, get more done with less stress, have more life balance and expand your success.

By packaging your unique experience, knowledge and perspective and turning them into a tailored plan for growth, you’ll go from feeling overwhelm and frustration to staying joyfully creative, focused and productive.

You’ll know:

What you want to reach – not just metaphorically but in actual, definable successes!

How to create a business that is aligned with yourself: from product development and pricing to sales and communication.

How to integrate your personal strengths and creativity into compelling business offers that people will want to get in line to buy!

Who your dream client is and how to create trust through authenticity and a genuine customer focus.

How to leverage your business by being consistent in everything that you do.

How to create a happy life and a healthy business by replacing time thieves and procrastination with clarity and focus!

You have so much to give. The world is waiting to hear from you. This is your time to thrive!

To find out how I can support you, schedule a free-of-charge clarity call with me!

Who am I to talk?

I have turned my 25 + years of experience of business and personal transformation into powerful principles that help you achieve sustainable business success.

I know that real success is not just about the bottom line – it’s also about health, happiness and having a clear sense of purpose.

I also know that clarity eats hard work for breakfast. It’s not about doing lots, but doing the things that matter. 

Are you ready to take your business to the next level?

Need more meat? Here are 4 facts about me:

1) Being an entrepreneur is the best kind of life that I can imagine! I have co-founded and grown 7 businesses. The business models have varied, but the recipe for success has remained the same. Today, I’m thrilled that I get to share that recipe with others!

2 ) In my previous life as a corporate climber, I evaluated a 200 million Euro development fund; I co-created the growth strategy for a major telecom company; I managed a public-private partnership; and helped a bunch of businesses expand geographically. Arthur Andersen, COLT Telecom, the Swedish Trade Council and the City of Stockholm are some of the organizations that I’ve had the fortune of working with. I have a MSc from the London School of Economics and Political Science.

3 ) I believe in business with a heart. That’s why many of my clients are coaches, creatives and impact entrepreneurs. You are the proud owner of a purpose-based business – I’ll give you the keys to take your success to the next level!

4 ) I’m Swedish but have lived in 10 different countries. I love languages and have a deep respect for cultural differences. I believe that the world is out there for us and our businesses – if we approach it with an open mind!

Fun facts and hidden talents

  • I’m nuts about dogs, but somehow ended up with a cat, Tuffsie the Office Manager
  • I have an addiction to really salty licorice!
  • I’m pretty awesome at accents and can even pull off a decent Zlatan!
  • I have a 10-year old boss who makes sure that I stay focused, efficient and productive! (He also happens to be my son.)
  • I make mean desserts (yes I’ll happily share any recipes!)
  • Bold, colorful jewelry make my day – the more, the better!
  • I LOVE to play in the ocean, could literally stay the whole day!
  • If I could choose, I’d have summer 12 months per year! (Nope, don’t care about the seasons changing!)
  • Working out is my meditation. If I take on the personality of a Gremlin, it’s a sure sign that cardio has been missing for a few days!


I can’t wait to start supporting you!

Portrait of a gray and white cat standing on a natural wood floor looking up at the viewer.

Latest on the blog

My #1 tip for overcoming (almost) any fears!

My #1 tip for overcoming (almost) any fears!

Have you ever felt a disconnect between how you perceive yourself and how others see you? One thing that I have often been told is that I’m “courageous”, sometimes even “fearless”. As someone who is tailed by anxiety a lot of the time, that image of fearlessness can...

Minimizing stress by living your values

Minimizing stress by living your values

Dear fellow entrepreneur, Did you know that value disconnect is one of the main driving forces behind workplace burnout? Having experienced that disconnect in more than one places of work myself, I can understand why that is. Working without meaning is energy...

Turning your ideas into tangible parts of your business

Turning your ideas into tangible parts of your business

Hello lovely, Today is Friday and I am sooo ready for the weekend! Are you? 💃 Before I close my laptop, I want to share some quick creativity tips. Because I know that many of you have exciting projects in the pipeline – and that it’s not always easy to go from...

Why I’m ready to talk about my burnout

Why I’m ready to talk about my burnout

Last week, I mentioned for the first time that I will be launching a course that will help business owners avoid or come back from burnout. It was a big step for me. Because even though I have briefly talked about my own burnout before, I haven’t stepped fully into...

I can’t believe I fell for this…

I can’t believe I fell for this…

You know that feeling when you realize that you have made a mistake? You cringe, as heat waves of embarrassment flush over your body… This is exactly how it was for me when I realized that I had been teaching a horrible message of productivity throughout the years! My...

The problem behind the problem

The problem behind the problem

If there’s something that I have learnt during my 17 years as a business coach, it is to look for the problem behind the problem. Something that I was reminded of the other day, during my first meeting with a new client. The problem that they wanted me to help them...

Less IS more

Less IS more

Does the thought of editing out parts of your marketing copy fill you with anxiety? Do you feel like everything around your offer is equally important and needs to be said? These are challenges that are shared by many of my clients – and I completely understand why:...

Is the search for The Perfect System holding you back?

Is the search for The Perfect System holding you back?

During a coaching session last week, a client wanted my input on the marketing schedule that she had created for her business. She explained that she was tired of trying to come up with The Perfect System and that she had decided to go for some easy-to-stick-to...

How boundaries will benefit your business

How boundaries will benefit your business

Do you sometimes wish that you were better at setting boundaries? That you could say No to a client that doesn’t feel right for you? Stand up for yourself in a negotiation? Or stick to healthy work hours instead of constantly pushing yourself over the limit? I’m going...

VIDEO: This strategic shift will transform you business

One of the most important transformations that I help my coaching clients go through is moving from a place of fuzziness to one of clarity. Watch the video to find out how. [video width="480" height="848"...

Let's Start Something New!

Thanks for stopping by - I’ll be happy to hear from you. 🙂