Stop working in the dark! 4 tips for getting early feedback on your new offer!

Many software company will involve the end-user early in the development process. A beta version will be tested and adjusted according to the feedback – and so it goes until the new product is ready to launch. Unfortunately, many micro coaching and consulting businesses use the reverse process: instead of getting that vital feedback early on, they will “perfect” their offer by themselves and THEN launch. The feedback is often indirect and comes in the form of successful or not so successful sales. Does this sound familiar? Then you might agree that there are 3 common [...]

Stop working in the dark! 4 tips for getting early feedback on your new offer!2019-12-02T13:57:03+01:00

VIDEO: Creating a pleasant purchasing experience for the customer

Sometimes we’re more concerned with what we want to share than what we want the client to experience. I spent some time last week to map out the exact steps of the client process. I decided to use pen and paper and draw up what I want that process to look like, and what should happen during each step of the way. My main goal: to make the client experience a pleasure by making it clear, easy and quick. Do you work in a similar way? What’s your biggest obstacle in defining your client process? [...]

VIDEO: Creating a pleasant purchasing experience for the customer2019-11-28T22:53:53+01:00

How to create an offer that your customers will get in line to buy!

Is your offer getting you the Hurrahs, the Yeyys – and most of all – the sales that you were hoping for? Or is the response distinctly luke-warm? If you want to know how to turn all of your awesomeness - your experience, your knowledge and your special super-powers – into an offer that your customers will LOVE, then read on! 😊 To save you some time though, I’ll start with the bottom line: it’s all about engaging with your target audience. If the main benefits of your offer are X – while the customer is [...]

How to create an offer that your customers will get in line to buy!2019-10-14T14:17:09+01:00

Who do you want to serve? How going after a SMALL segment can create BIG results.

Have you ever experienced one (or more) of these challenges during a sales meeting? - You’re doing your best to explain the benefits of your offer – but ever since the meeting started, it’s clear that you’re not getting through to the prospect. No matter how you twist and turn, he continues to have a skeptical look on his face. - The conversation is going well – but when you’re about to seal the deal and “just” agree on the price, the person on the other side quickly withdraws. The discussion that follows centers around [...]

Who do you want to serve? How going after a SMALL segment can create BIG results.2019-11-14T13:14:51+01:00

How raising your prices will get you MORE clients!

Pricing is an important part of your strategy. We all know it. Still, when it comes to pricing, many business owners stumble and fall right into the trap of setting their prices too low. Don’t get me wrong. If your business model is ‘low price – high volume’, then that’s perfect. But if you’re setting your prices low for another reason, then chances are you’re doing more damage to your business than you might think. Here are some very common reasons for going low: You’re just starting out. No one knows about you. So, to get [...]

How raising your prices will get you MORE clients!2019-10-07T11:44:35+01:00