Uncovering your big business purpose

Building the foundation to your success by setting a clear direction for your business.

You might be working all the time and still not make the money and impact that you want to make. The endless worry about making ends meet and the anxiety of not knowing why you haven’t “made it” is enough to keep anyone awake at night. What’s worse, you might start working even harder to remedy the situation or take on random projects just to do something about it.

It’s time for you to start building strategic shortcuts in your business. One of the most important ones is to get clear about your big business purpose. We all know what we do on a daily basis – but few business owners are clear on why. When you uncover your business purpose, you will be able to reclaim the power over your business, set the strategic direction, make aligned decisions, stay focused and get things done. And it all starts here.

In this class module, you’ll learn:

⦿ The building blocks behind the Time to Thrive philosophy
⦿ How to build a business that is profitable, balanced, and fun
⦿ How to get clear on what you want, why you want it, and how you can get it
⦿ How to create success by playing to your own strengths and your personality
⦿ How to get clear on the impact that you want to make through your business
⦿ How to become an agent of positive change and transformation for your clients

… and more.

“I can’t praise the Time to Thrive program and Sanna highly enough. The content is structured logically, so that you’re taken on a journey through the vital stages of running a business. The program is a perfect mix of strategy and heart. I’ve gone from feeling overwhelmed and not knowing if I was focusing on the right things, to feeling like I have a clear roadmap and a priceless support network to hold me accountable. Sanna is one of the most professional individuals I’ve met, but so friendly and warm.”

Janine Laag
Photographer, Lumeah Personal Brand Photography, Sweden


Choosing your ideal client

Creating an impact by supporting the people that are right for you.

Are you convinced that what you have to sell could help everybody?Have you designed your offer to fit everyone? Do you market everywhere to get the biggest spread of your messages? You might feel uncomfortable limiting your target audience. Perhaps you’re worried that there won’t be enough clients.

Unlearning these beliefs and behaviors is key to start making an impact and boosting your profitability.In this module, you’ll learn why a smaller target audience makes big business sense, and how you choose the one that is right for you.

In this class module, you’ll learn:

⦿ Why trying to help “everyone” is detrimental to your success
⦿ How to build your brand through clear business boundaries
⦿ How to define your ideal client and your target audience
⦿ How to create trust and connection with your target audience
⦿ How to create huge and lasting value for your clients

… and more.

“Through her professionalism, her long experience, her warmth and her big heart, Sanna helped me feel joy and a sense of ease in the running of my business. The Time to Thrive program taught me how to work consistently with marketing and how to effectively direct myself towards my dream clients. It made me realize that it’s OK to be myself which really helped remove the negative pressures of running a business. I warmly recommend the Time to Thrive program, and Sanna as a Business Coach and group facilitator.”

Emilia Asplund
Speech Therapist, Asplund&Bäcklin, Sweden


Defining your big promise

Designing an offer that makes for happy customers and a happy, healthy business.

Are you getting cold to lukewarm reactions to your offer? Are you hoping that sales will pick up, but have no idea how to make that happen? Do you often feel like you’re trying too hard to make a sale and that your potential clients needs some serious convincing?

You can design an offer that is perfect for your customers and that also gives you the kind of lifestyle and creative freedom that you want. You offer might need some tweaking, perhaps it needs a complete makeover. Either way, you begin by learning how to deeply understand your target audience– and then create something that they will truly love.

In this class module, you’ll learn:

⦿ How to find out what your clients really want from you
⦿ How to build an offer that your clients will love and happily pay for
⦿ How to choose a business model that is perfect for your clients – and for you
⦿ How to delight your customers during their entire journey with you
⦿ How to talk about your offer in a way that sparks interest and desire
⦿ How to get your offer to your clients successfully and stress-free

… and more.

“Sanna is a very experienced business developer who has the ability to transfer her knowledge to others. Her clear input gave me brilliant ideas for new products that I’ve already started to implement.”

Biljana Vukcevic


Setting the right prices

Charging your true worth and having customers gladly paying for it.

If you’re like many business owners, you might be selling yourself short. Meaning: you’re not charging for the value that your customers are getting from you. Money beliefs, negative self-talk or a lack of business experience may be at play here. But the result is the same: you’re not making enough money and you’re probably uncomfortable talking about your prices – even if they are too low!

To build a sustainable business, your prices need to be in synch with who you are and what you’re offering. Because a price is more than just a number. Learning how to think strategically about your prices will help you boost your profitability, stand proudly behind your prices and have customers that will gladly pay for what you are worth.

In this class module, you’ll learn:

⦿ How to set prices that are just right for you and for your clients
⦿ How to analyze business and market information and integrate it into your prices
⦿ How to use the 8-step framework for setting and tracking your prices
⦿ How to know if it’s time to raise your prices
⦿ How to increase your prices and still keep your customers happy

… and more.

“I decided to join Time to Thrive because I felt I was stuck in my business. I had worked really hard for many years, but I didn’t understand why I wasn’t getting the results I was looking for. Sanna’s program blew me away! It was everything I needed and all I wanted: chunky and innovative content that offered total clarity on what it takes to go from good to great; challenging homework that forced me out of my comfort zone and to start growing in new ways; professional support during every session; plus an amazing group of other women entrepreneurs as accountability partners. Time to Thrive has been a true opportunity to transform myself and my business and take it to the next level. THANK YOU Sanna! I couldn’t have done it without you.”

Becka Koritz
Social Entrepreneur & Founder, Explora, Mexico


Managing your transformation

Having the right mindset to handle the ups and downs of growing your business.

Growing a business is not for the faint hearted. It takes courage, determination and tenacity. You already know this. But you might still find yourself feeling frustrated, anxious or overwhelmed at times. Maybe because things take time, or because money is tight, or perhaps because you feel vulnerable and lacking support.

Finding and maintaining a mindset that is conducive to growth is one of key entrepreneurial survival strategies. For you to last, you must learn how to take care of yourself, physically, mentally and emotionally. Here’s to putting your own wellbeing top of your agenda by learning to create and stick to your own health routines.

In this class module, you’ll learn:

⦿ How to overcome the most common blocks to business growth
⦿ How to master self-management to meet any challenges and stay on-path
⦿ How to uncover, understand and change the negative stories that you might be telling yourself
⦿ How to create and maintain a thriving mindset that will support your growth

… and more.

“Sanna, you see me, you believe in me, and you help me describe what I do and where it can fit in. You give me a new way of seeing myself. You hold up the mirror so that the inner image of self-criticism and doubt, fades away. You give suggestions for new perspectives and possibilities, and you open the doors to a new reality. All of this gives me the courage to dare to move forward with the things that I really want to do.

A big thank you, Sanna! ”

Caroline Wendt-Jönsson
Personal Coach and Mindfulness Trainer, Sweden


Setting clear and inspiring goals

Steering your business towards a thrivingfuture through clarity and focus.

Are you feeling overwhelmed, overworked and exhausted – and still not experiencing that success? If yes, you might be working on the wrong things – and/or spreading yourself thin. Being busy is not the same as being successful. You get to decide how to spend your days, so let’s put that power into practice!

To build a successful business, you first need to know what that looks like to you. Clear goals will help you set the direction and focus on the stuff that will help your business thrive. This is about creating an aligned business, where everything you do supports your vision and goals. It’s about replacing time and energy thieves with joyful creativity and action.

In this class module, you’ll learn:

⦿ How to set inspiring goals that help you go beyond your comfort zone
⦿ How to build an aligned business where you get the biggest bang for your investments
⦿ How to manage different kinds of goals and avoid goal conflicts
⦿ How to use your goals to know what’s working in your business, and what’s not
⦿ How to make goalsetting an easy, fun and stress-free part of your life

… and more.

“Sanna is an inspiring trainer, who has the ability to transfer “hands-on” knowledge that participants can start using right away in their businesses. She uses real-life examples and lots of interaction to get participants involved and learning.

Sanna has a personal, direct and very clear style of communication and is not afraid to combine serious focus with a good portion of humor. She is very structured and makes it easy to follow along.

It was a pleasure working with Sanna and I warmly recommend her as a trainer/workshop leader.”

Vesna Bojanovic
CEED, Montenegro


Taking efficient action

Creating change and building success by only doing what truly matters.

Have you bought into the idea that business needs to be a constant hustle? Do you find yourself squirreling between projects – or getting stuck in planning mode? This is the time to stop all that!You can spend your days doing lots – or you can use your precious time by only doing what matters for your business.

To start making the impact and income that you’ve been longing for, give yourself the gift of clear direction and impactful action. This is about getting the important stuff done by focusing on what matters and making the choices that are right for your business. Instead of being stuck and exhausted, you can get your work to the market and start making a change for the people you’ve decided to serve.

In this class module, you’ll learn:

⦿ How to focus your business to start producing the results that you’ve been longing for
⦿ How to prioritize between everything that needs to get done
⦿ How to choose and complete your important projects
⦿ How to get your work done on time and out to your audience
⦿ How to avoid distractors that hold your business back
⦿ How to manage your time wisely and get the most out of your efforts

… and more.

“The Time to Thrive program armed me with the confidence and knowledge I needed to leverage my art into a sustainable and well-grounded business. As an internationally present artist, I found Sanna’s deep and versatile view on business a great help in structuring my thoughts and actions.

As a coach and course leader, she is empathetic, committed, encouraging, sincere and sharp! Her knowledge, wittiness and warmth contributed to a generous and open learning environment that helped the group move forward.

To be part of a community of extraordinary women, all on the path to growing their business, was invaluable for my strategic planning.”

Artist, Sweden


Creating a powerful marketing strategy

Building trust and connection with your audience based on the value that you offer.

Is the fear of visibility holding you back from marketing? Are you trying to push your profits by reaching out to the greatest number of people in the shortest amount of time? Are you trying to convince rather than communicate? I get it – but unfortunately none of these tactics will help you build sustainable success.

Marketing is an opportunity to create connection with your target audience by communicating the value that you have created for them. By understanding and meeting the needs of those you want to serve, you can start helping them solve their problem and realize their dreams. Marketing is about telling that story and designing your business to make it come to life.

In this class module, you’ll learn:

⦿ How to build trust and connection with your audience
⦿ How to effectively communicate the value that you offer
⦿ How to focus your marketing efforts to the people that matter
⦿ How to craft powerful marketing messages that support the needs of your customers
⦿ How to use positioning and storytelling to generate understanding and interest

… and more.

“Sanna taught me how to develop my company’s marketing strategy, that needed renovating. I needed to reach my target market more effectively and get more clients.

I learned many new things about marketing and received very concrete support in creating a new marketing strategy, and one that quickly started generating results.

Sanna is very professional in her role as Coach and Course Leader. She’s straight-to-the-point, knowledgeable and unpretentious. I warmly recommend her to every business owner who wants to develop and grow!”

Olgica Nikčevic
Šarm D.o.o.


Marketing with ease and personality

Building your brand by showing up consistently with your unique voice.

Does marketing stress you out? Are you struggling to find your own voice or even choosing your key messages? Do you sometimes look a little too much to the competition, maybe even try to be more like them? No reason to beat yourself up. This is a great opportunity to start changing things around and move closer to your audience by becoming true to yourself.

You can makemarketing work for you by being selective on where to show upand with what. By streamlining your marketing processes and creating a schedule that turns marketing into the fun and creative work it should be. When you focus less on the competition and more on your audience, you can start stepping into your own strength and creativity.Both your clients and your business will be happier for it.

In this class module, you’ll learn:

⦿ Which type of marketing works best for you
⦿ How to choose your marketing channels and key messages
⦿ How to create your marketing content map based on your unique knowledge and perspective
⦿ How to build a marketing schedule that makes it easy to show up consistently
⦿ How to create a smooth and sustainable onboarding process and sales funnel
⦿ How to move closer to your audience by findingand using yourunique voice

… and more.

“The support that I got from Sanna helped me formulate a clear strategy to realize my company’s sales and communication goals. Sanna was very valuable both as a coach and as someone to bounce ideas with. She grasps the essence of a problem without minimizing it, and she has the ability to identify clear solutions. She works with sales and strategy in a goal-oriented and engaging way, with lots of passion.”

Karma Coffee


Systems and routines to get things done and stay healthy

Paving the way for a thriving business by staying on track and taking care of yourself.

Do you tend to get side-tracked, drop the ball or lose focus? Do you find it difficult to set healthy boundaries and give yourself time to refill and recharge? Sustainable success requires the exact opposite: focus and self-care combined.

Running a business is a lot about self-management. Knowing what to prioritize and when is key. You can structure your business to make that easier. With helpful systems and routines, you will save time, stay on trackand keep the balance – all while keeping the big picture in mind and moving closer to your thriving business.

In this class module, you’ll learn:

⦿ How to self-manage effectively with the wellbeing of your business and yourself in mind
⦿ How to keep on getting the important stuff done
⦿ How to use time-tracking to optimize your work week
⦿ How to monitor your progress and know when it’s time to adjust
⦿ How to make business easy by integrating structure, templates and helpful routines
⦿ How to create a self-care system that lets you stay balanced and healthy

… and more.

“Working with Sanna has been a pleasure. To watch her deliver a workshop is a true learning experience – not only for the knowledge she is able to impart but also for the way she is able to do it: by being both a great speaker as well as a listener/ “reader” of her audience. In her individual coaching sessions, Sanna has advised our entrepreneurs and helped shape a tailored plan to overcome specific challenges and foster growth.”

Petya Thorne
ImpactInvest, Sweden