Ever had this happen? 👇🏼

You’ve made a strategic decision for your business – and some time later, an amazing opportunity shows up! Perhaps via email, a post or a conversation.

Your ears grow bigger and your mind starts running in new directions: perhaps THIS is what you should be doing instead!

Only problem is: this Amazing Opportunity is in direct conflict with your business strategy. And you KNOW that going in THAT direction would pull you away from the things that are important for your growth.

The shiny object syndrome is super real for so many of us – I’ve been there too and can still be attracted to the glittering promises of Amazing Opportunities.

But here’s the thing:

Every opportunity requires energy, work, creativity, effort – and time! Usually lots of it!

You wanna be mindful of how you choose and where you spend your resources.

That Amazing Opportunity might be something brilliant for your business – but it might also just be your brain saying:

“Hey, this strategy stuff is getting kinda old – let’s mix things up instead!”

If that’s the case, you might wanna look at that Amazing Opportunity as a test of your tenacity.

Dare to stick to your strategy. Cause if you’ve done it well, THAT is the path towards a healthy and happy business.

Sanna Koritz Outside Cafe

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