It’s all over social media. Tips, tricks and no-fail recipes on How To Build a 6-figure Dollar Business.

And I get it. The bottom line is… the bottom line! And if you can’t make a solid living off of your business, then what’s the point?

But here’s why I dislike the 6, or even 7-figure chant:

First of all, success comes in many different shapes and sizes.

Perhaps you measure yours in other numbers than the sixes or sevens.

Perhaps you’re the kind of person who values your freedom more than money.

Second, if there were ONE fool-proof strategy for creating those results, every business owner would have jumped on that ride and lived happily ever after.

Fact is, only some did. And out of those, only some succeeded.

Third, there’s always the element of time.

You might be doing everything right, but your business needs maturing for those results to show.

Or, if you’ve just started out, your audience might need to get to know you a little bit more before they can trust you and decide to buy from or hire you.

Fourth, a one-size fits all model causes stress and confusion.

If you haven’t reached those results yet, you might already be feeling stressed. Hearing how you might be missing out on yet another fool-proof strategy will most likely cause even more stress, or have you running in yet another direction.

Here’s my alternative view of success:

1) Your success is an expression of YOUR wants, dreams and desires. No one else can tell you what that looks like. Get clear on what you want, and you’re already one step further!

2) Every business is unique. So, get to know your target audience. Understand their needs and dreams. Then, create something for them that they will love.

3) There are no shortcuts. Most of us need to work hard to get what we want. Most of us need to adapt, as we learn more about how we can help our customers in the best way possible. And that’s exactly how it needs to be.

4) It’s about progress. Sure, wouldn’t it be nice with 7 figures in your bank account tomorrow morning? But if that amount isn’t there, that doesn’t mean that you should give up or that you need to change everything up. Business, like life, is a journey. Be open to learning, adapt as you go along – and you’ll be fine.

PS. If you’re wondering how to start building towards your desired success, here’s my #1 tip: turn that vision into super clear goals (every bit of fuzziness needs to go!) – then, start creating your roadmap to get there.

Sanna Koritz Outside Cafe

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