Sometimes we’re more concerned with what we want to share than what we want the client to experience.
I spent some time last week to map out the exact steps of the client process. I decided to use pen and paper and draw up what I want that process to look like, and what should happen during each step of the way.
My main goal: to make the client experience a pleasure by making it clear, easy and quick.
Do you work in a similar way? What’s your biggest obstacle in defining your client process?