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How to create an offer that your customers will get in line to buy!

Is your offer getting you the Hurrahs, the Yeyys – and most of all – the sales that you were hoping for? Or is the response distinctly luke-warm? If you want to know how to turn all of your awesomeness - your experience, your knowledge and your special super-powers – into an offer that your customers will LOVE, then read on! 😊 To save you some time though, I’ll start with the bottom line: it’s all about engaging with your target audience. If the main benefits of your offer are X – while the customer is [...]

How to create an offer that your customers will get in line to buy!2019-10-14T14:17:09+02:00

Who do you want to serve? How going after a SMALL segment can create BIG results.

Have you ever experienced one (or more) of these challenges during a sales meeting? - You’re doing your best to explain the benefits of your offer – but ever since the meeting started, it’s clear that you’re not getting through to the prospect. No matter how you twist and turn, he continues to have a skeptical look on his face. - The conversation is going well – but when you’re about to seal the deal and “just” agree on the price, the person on the other side quickly withdraws. The discussion that follows centers around [...]

Who do you want to serve? How going after a SMALL segment can create BIG results.2019-11-14T13:14:51+01:00

How raising your prices will get you MORE clients!

Pricing is an important part of your strategy. We all know it. Still, when it comes to pricing, many business owners stumble and fall right into the trap of setting their prices too low. Don’t get me wrong. If your business model is ‘low price – high volume’, then that’s perfect. But if you’re setting your prices low for another reason, then chances are you’re doing more damage to your business than you might think. Here are some very common reasons for going low: You’re just starting out. No one knows about you. So, to get [...]

How raising your prices will get you MORE clients!2019-10-07T11:44:35+02:00

Actions vs goals – what is what and why does it matter?

A bunch of years ago, I was working as Head of Evaluation for an enormous development fund. The fund had a portfolio of 200 million Euros, and over the course of four years, it launched and invested in more than 600 projects. It was my responsibility to monitor those projects to make sure that they generated the results that they were supposed to. Just like with most initiatives, the outcome was a mixed bag: during those four years, we saw both super successes and duds. But being in regular contact with all those amazing project managers, [...]

Actions vs goals – what is what and why does it matter?2019-09-23T14:58:47+02:00

4 important steps to business growth

Has your business reached a plateau? Are you finding it hard to both run AND grow your business? You’re not alone. Lack of time is considered one of the biggest obstacles to business growth among entrepreneurs, with demanding day to day business operations leaving little or no room for business development. To move your business to the next level, you need to step out of your to-do-list and spend some time strategizing! Here are four important steps to get your business growing: 1. Make the decision Without a clear commitment, chances are you’ll stay where you [...]

4 important steps to business growth2019-11-13T09:52:54+01:00