Who do you want to serve? How going after a SMALL segment can create BIG results.

Have you ever experienced one (or more) of these challenges during a sales meeting? - You’re doing your best to explain the benefits of your offer – but ever since the meeting started, it’s clear that you’re not getting through to the prospect. No matter how you twist and turn, he continues to have a skeptical look on his face. - The conversation is going well – but when you’re about to seal the deal and “just” agree on the price, the person on the other side quickly withdraws. The discussion that follows centers around [...]

Who do you want to serve? How going after a SMALL segment can create BIG results.2019-10-07T11:41:05+02:00

Why role models matter – What my Mom has taught me about business

As I was talking to a friend, we slipped into the topic of role models. We agreed that knowing someone who’s made the journey before us makes it so much easier to take on a challenge. Research shows that the likelihood of starting a business increases significantly if there’s an entrepreneur among close family members or friends. In the same way, we’re much more likely to choose a creative path if our parents have a creative interest or profession. It has to do with inspiration and proof: seeing what’s possible tells us we can do it [...]

Why role models matter – What my Mom has taught me about business2019-06-17T01:48:08+02:00